Sony A35 camera review
The Sony A35 camera is a very small and light-weight DSLR 'type' camera that uses a stationary (and silent) 'translucent'
mirror instead of a traditional mirror that moves up and down, sometimes causing an annoying slapping
sound. Sony recently perfected translucent mirror technology, (first used decades ago), and caused quite a stir
at introduction because of the small and light-weight body, quieter operation as there is no mirror
slap, and super fast continuous shooting, again, another advantage of not having a moving mirror to
contend with. An additional great feature is quicker and more accurate focusing during video shooting,
as superior phase detection AF will work all the time, however speed and accuracy will depend on the
lens being used. One SLT disadvantage is the lack of an optical viewfinder; they
use an electronic viewfinder similar to a point and shoot camera. Electronic viewfinders are getting better each
year, unfortunately, at the time of this review, they won't replace a good optical viewfinder like the
fabulous one in the Sony A900. With that said, the Sony A35 has a bright and relatively sharp
viewfinder with 100% coverage with slight magnification, and is totally adequate in most situations,
although it does gain up in low light, meaning it will show a lot of noise. The
A35 is a mild upgrade to the A33, with a higher pixel sensor, which normally isn't a good thing, but in this case it makes
the camera better, showing more resolution with slightly less high ISO noise. The look of the
camera is very similar to the A33/A55. Let's get started
with some product shots and a walk-around.

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The Sony A35 body with faux carbon fiber grip |
The new A35 is basically identical to the old A33, the changes are all on the inside. The non-slip
rubberized hand-grip is made to look like carbon fiber, a neat idea, although more noticeable in pictures than in real life.
The plastic inset in the hand-grip is the self-timer lamp, which turns red so you can
prepare yourself for when the shutter actuates. The lamp lights (with an audio beep) to a continuous red on the ten
second timer, until two seconds are left, at which time is starts blinking. When set to two seconds, the lamp stays
on continuously until the shutter fires. Above the self timer lamp is the control dial,
which is used to adjust exposure compensation, aperture, images in review mode, menu selections and other items. Just
above the control dial is the on/off switch, and shutter button. At the bottom of the camera by
the "SteadyShot Inside" badge is the DOF or 'depth of field' button, although Sony now calls this the 'preview
button'. Use this to see what will be sharp in your picture, as the camera screens will show you the image
with the maximum aperture, and much of the scene may be blurry when using a fast lens. If you're shooting at F/8, and
want to know what the depth of focus is, press the preview button and look at the screen. On the
right side of the body cap is the lens release button, push this in while turning the lens counter-clockwise
to detach, and when mounting a lens, make sure the button snaps back out, otherwise you may not have the lens locked in place,
and it could eventually fall off! Just out of view by the orange α
is the flash release button, use this to pop up the flash when not in AUTO mode. Finally,
above the α is the mode dial, use this for changing camera
shooting modes, like AUTO, Auto+ (gimmick mode), Program, Aperture priority, (you pick the aperture), Shutter priority, (you
pick the shutter speed), Manual mode, you pick aperture and shutter speed, Tele-zoom advanced priority, which shoots about
7 images per second in a zoomed, or 'cropped' 1.4 mode, which is basically a smaller, zoomed-in image, and it locks the camera
up for about 10 seconds while saving images as Jpegs. In this mode, the camera automatically shows the cropped zoom
on the LCD, so you may not notice the fact that you're not at your lens' proper focal length. Next is Sweep Panorama
mode, which take around 40 shots and stitches them together to make one image. Scene mode is used to make a good looking
image without having to know what camera settings should be use, and is for amateurs only. Use the 'flash off' mode
for places that won't allow flash photography, like some museums and events etc. This is just AUTO mode that wont' fire
the flash.

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The A35 is a very small camera when compared to the full frame A900 |
This shot shows just how small the A35 is compared to a full size DSLR, like the A900. Quite noticeable
is the small hand-grip of the A35, but there's really no way to put a larger grip on it without destroying the small size
advantage.

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Box and contents |
Here's what you get with a body only box in the US: camera body, body cap, a battery with charger which
plugs directly into the wall, software for image enhancement and converting RAW files, a one-language printed manual with
202 pages, a shoulder strap and USB cable, and an accessories brochure.

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Backside, LCD is stationary, with simulated image |
On the back of the camera from left to right is; two separate rubber doors covering ports for the remote
and mic connection on the bottom left side of the body, and above the mic door are ports for the HDMI and
USB cables. Just below the mode dial is the menu button, which
allows you to customize the camera and change image quality, aspect ratios and Movie formats among many other items.
Jutting out at the top center is the flash hotshoe, which is not a standard type,
but is a Sony exclusive design, so only Sony and more modern Minolta flashes can be used; if you want to use standard hotshoe
accessories, you'll have to get an adapter. Below the hotshoe is the electronic
viewfinder with a diopter adjustment dial so people with vision deficiencies can dial in the proper
adjustments to see sharply though the viewfinder. Just below the viewfinder window is the eyepiece sensor
which automatically switches off the LCD, and turns on the viewfinder when you put your eye near the sensor. The
main LCD is a 3" type TFT with 921,600 dots. It's plenty sharp, but doesn't offer as much area
as the A580 LCD, and won't flip out. Below and to the right of the LCD is the tiny access
lamp, when lit red, don't try to change memory cards, because the camera is still processing information, and removing
the card at this time might cause a loss of images or video. The button with the red dot
in the center is the Movie button, simply push this button and start taking movies. Out
of view on top of the camera is another dedicated button labeled finder/LCD; used for choosing between the
viewfinder and LCD. To the right and still on top of the camera is the D-range button,
this allows you to choose an in-camera shadows-highlights adjusted image between auto, levels 1-5, 1 being a minor tweak,
5 being a major tweak, or an HDR image with a range of auto, 1-6ev; 1 is one exposure; then up to six exposures total.
Using HDR will result in a cleaner image (less noise) in most cases, and using the auto settings may not do anything, so I
wouldn't use them by default. Above where your thumb rests is the exposure compensation
button, press it and adjust the exposure by ±2 stops using the control dial or control button, left or right.
This button is also used during image review to zoom out or go to the image index. To the
right of the exposure button is the AEL or auto exposure lock button, use it to temporarily lock the proper
acquired exposure if you aren't happy with the camera's exposure choice. This button is also used to zoom in to an image
in review. The FN or function button gives quick access to commonly used settings,
like ISO, drive, AF, face detection, smile shutter, metering, flash compensation, white balance, DRO/HDR and creative styles,
such as color, sharpness and contrast. Some of these settings are better accessed by using the 4-way control button.
The (4-way) Control button provides quick access to many
high-use settings like ISO, white balance, shooting mode and display choices. The small center
button executes a selection, and activates AF just as a shutter button half press. The
bottom left button is used to access playback for images or movies. The requisite
delete button is at the bottom right, and is used to delete an image in review mode, or as the focus magnifier
in shooting mode. Not shown at the bottom is the battery compartment/memory card door, which will
probably not be accessible when the camera is mounted on a tripod. There is a small door within the main door (called
the connection plate cover) for the A/C adapter cable, not included with camera. Random observations. Observed; the A35 is much smaller than the
A580, mostly noticeable in the hand-grip, and it's really small when compared to the A900, check out the second product
shot. The battery for the low and mid-range translucent cameras is
different from most of the regular Sony DSLR's, so if you have several NP-FM500H batteries (A900, A700,
A580 etc), you may want to step up to the Sony A580, otherwise you could spend the difference with buying
a couple of back-up batteries for the A35/55. The A580 screen is larger with a more useful
area, and is slightly green in color balance with indoor lighting during preview, while the A35 seems
to be factory trimmed to favor magenta. Both look about the same in review when the same white
balance is used. _____________________________________________________________________________________
Specifications
Model
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Price
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$599 body only 8-11
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Effective megapixels
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16.2
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LCD monitor
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3.0" 921,600 pixels, stationary screen.
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Lens
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Zoom
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Recording media
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Memory stick pro duo, SD
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Image stabilization
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Yes, in body
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ISO range
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100/200/400/800/1600/3200/6400/12800 Extends to 25600 in multi-frame NR mode
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Manual controls
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yes, and has dedicated D-range button by shutter button, along with Finder/LCD
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Flash sync
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1/160
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Shutter speed
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30 sec - 1/4000 sec
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Optical viewfinder
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No, uses 0.46" EVF with 1.44 million pixels.
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Sensor size
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23.4mm x 15.6mm APS-C
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AF assist lamp
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No, uses flash
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Timer
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10 sec - 2 sec delay
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Flash
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Yes
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Movie mode
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Yes, full HD and lesser modes.
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Power source
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NP-FW50
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Dimensions
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4.9" x 3.6" x 3.3" 124mm x 92h x 85d
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Weight
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14.6oz 415g without battery
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Additional info
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Minor upgrade to the A33, including a 16.2mp sensor instead of the old 14.2mp, and a longer run time on video recording.
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HDR and DRO examples. Below are examples directly from the camera
and have not been adjusted or cropped. This particular room has a very high dynamic range, and is tough to shoot without
supplemental lighting like a camera flash. This is the kind of scene where the in-camera DRO and HDR come in handy.

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Basic image out of camera |

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DRO Lv 2 |

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DRO Lv 5 |

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HDR 3.0 ev |

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HDR 6.0 ev |
The first image is what the camera's auto exposure system chose, and it has not been altered, either by HDR or DRO.
The second image is what DRO Lv 2 looks like, the room is a little brighter, but not by much. The third image uses DRO
Lv 5, the maximum setting for DRO, and it makes a difference by lightening the room noticeably, although the shadow noise
levels are higher which is contrary to what Sony says in their official A35 features list. The last two shots use HDR,
the second to last image being an HDR 3.0 ev, which is a three-shot combination. You'll notice the outside has been
exposed so it isn't blown out, but there isn't much in the way of shadows adjustments to the inside. The last shot used
HDR 6.0 ev, which is a combination of six images. I see a lighter interior than the three shot combination, although
not much has changed on the outside.

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HDR 6.0 ev with shadows and highlights adjustments. |
The HDR 6.0 ev shot can be adjusted with simple highlights/shadows sliders and will show nicely, without
excessive noise. Obviously, you could expose the interior more in the base image and come up with a brighter inside,
but the outside would be partially blown out, that's the decision you have to make when taking pictures. ISO performance, explanation below.
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